AgriTech / SaaS · 2025
Product Presentation Platform for agrobudget
Context
agrobudget, an agritech SaaS for farm budgeting and management, had a real product and a website that undersold it — static text where an interactive product deserved demonstration, and a WordPress installation with accumulated technical debt, including a hidden malware backdoor discovered during the work.
Solution
Hero section redesign around an interactive hub-and-spoke widget presenting the platform's modules as an explorable system rather than a feature list. Product video production using AI generation pipelines, directed with proper motion-design briefs. WordPress remediation: the malware backdoor found and removed, performance fixes, implementation in agrobudget's existing builder stack so their team could maintain it.
Stack
Outcome
The product's actual depth became visible at first scroll — and agrobudget kept a platform their own team can run.