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AgriTech / SaaS · 2025

Product Presentation Platform for agrobudget

Context

agrobudget, an agritech SaaS for farm budgeting and management, had a real product and a website that undersold it — static text where an interactive product deserved demonstration, and a WordPress installation with accumulated technical debt, including a hidden malware backdoor discovered during the work.

Solution

Hero section redesign around an interactive hub-and-spoke widget presenting the platform's modules as an explorable system rather than a feature list. Product video production using AI generation pipelines, directed with proper motion-design briefs. WordPress remediation: the malware backdoor found and removed, performance fixes, implementation in agrobudget's existing builder stack so their team could maintain it.

Stack

stack: wordpress · interactive-widgets · motion-design · video

Outcome

The product's actual depth became visible at first scroll — and agrobudget kept a platform their own team can run.